Ad break to show viewers what it’s like to experience sight loss

simulation image

An advert break on Channel 4 this evening will help raise awareness of the five most common sight conditions in the UK. 

If you or one of your family members would like to know what it is like to experience age-related macular degeneration (AMD), then tune in tonight. 

The adverts will mimic the effects of various sight conditions and have been launched during National Eye Health Week to raise awareness of the importance of looking after your eyes. They will be broadcast during 'The Undateables’ at approximately 9.15pm and 9.30pm. 

Channel 4 has partnered with Royal National Institute of Blind People (RNIB), alongside five advertisers to enable viewers for the first time to experience an ad break through the eyes of two million people living with sight loss conditions in the UK.

The adverts will illustrate the five most common eye conditions in the UK; AMD, cataracts, eye conditions caused by diabetes, hemianopia and glaucoma.