Cookie policy

Cookies are tiny files that are installed on your web browser, whether on a desktop, tablet or mobile device, when you visit a website. They let websites recognise that a user on an individual computer has previously visited the site. Cookies save information about that user session for use during future website visits.

Cookies used on our website

Necessary cookies

These enable core functionality such as page navigation and access to secure areas. Our website cannot function properly without these cookies. You can only disable them by changing your browser preferences.

csrftoken 11 monthsThis cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks. This cookie is set by the CSRF protection software in the underlying site framework. A CSRF cookie is a random secret value, which other sites will not have access to. This value is passed back to the site server when you submit any forms on the site, in order to verify the form submission came from an expected source.
django_language1 yearThis cookie is used for storing the language of the website. This cookie is set by the underlying site framework; when you first access the site, your preferred language is retrieved from the request and stored in order to present you with content in a consistent language.

Analytical cookies

Analytical cookies help us to improve our website by collecting and reporting information on its usage.



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Macular Society uses Google Analytics to give us statistical data on the performance of our website. These cookies are placed by Google Analytics.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.


Social cookies

Social sharing plugins let you to share certain pages of our website on social media. These plugins place cookies so that you can correctly view how many times a page has been shared.

We don't currently use social cookies on our website.

Marketing cookies

Marketing cookies are used to track visitors across websites. They help advertising platform providers display ads that are relevant and engaging for the individual user, and thereby more valuable for publishers and third-party advertisers.

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Macular Society sometimes use 3rd party agencies to advertise and bring traffic to certain parts of the site, for example where we have a specific campaign. These cookie are placed by one of our 3rd-party agencies to allow them to track the activities of visitors that have come to the site from their adverts.
_frProvided by Facebook, this pixel matches Facebook user profiles anonymously, enable retargeting on the Facebook platform, as well as the creation of lookalike audiences. This pixel allows Macular Society to analyse marketing efforts, and serve the most relevant advertising to the correct audience.

Cookie consent

We provide a tool that lets you choose which cookies to accept, apart from 'necessary cookies' needed to make the site work properly. If you wish to disable all cookies, you may do so via your web browser's Settings menu.

Analytics and remarketing

We use Google Analytics (GA) to track website user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records user data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address but Google does not grant us access to this. GA makes use of cookies, details of which can be found on Google’s developer guides. We use Google AdWords Remarketing to advertise trigger across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the TriggerApp website you have viewed by placing a cookie on your machine. The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

We also use the Facebook pixel to determine people who have visited our site and use this for remarketing purposes. Facebook Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you in relation to our the following purposes:

  • Fundraising via donations, lottery and events
  • Reach our members and existing supporters to communicate important messages

Disabling cookies on your internet browser will stop GA and Facebook from tracking any part of your visit to pages within this website.

Other cookies

Macular Society sometimes use third-party agencies to advertise and bring traffic to certain parts of the site; for example, where we run specific campaigns. These cookie are placed by one of our agencies to allow them to track the activities of visitors that that have come to the site from their ads.

Macular Society also sometimes use third-party agencies to survey traffic on the site. These cookie are placed by one of our 3rd-party agencies to help is monitor how visitors are using our website which helps improve user experience.

In addition, some of Macular Society’s website pages feature embedded content from third party websites, such as YouTube video content, Instagram and Twitter content, and/or Facebook. To keep informed of each third party's cookie policy, please visit the links below.

Third partyCookie policy location

Changes to this policy

In line with changing legal requirements, we will update the Macular Society’s cookie policy as the need arises.