Cookie policy

What are cookies?

Cookies are widely used tiny pieces of software (files) that are installed on a computer or mobile device via the browser (e.g. Microsoft Edge or Internet Explorer, Apple Safari, Google Chrome, or Firefox) when an individual visits a website.

Cookies allow websites to recognise that a user on an individual computer has previously visited the site. The cookies save some information about that user for when they access the site again in the future.

By using and browsing the Macular Society website, you consent to cookies being used in accordance with our policy. If you do not consent, you must turn off cookies or refrain from using the site.

Internet browsers normally accept cookies by default. However, all modern browsers let you turn off either all or third-party cookies. This varies depending on which browser you're using. If you do not accept our use of cookies as set out above, please set your browser to reject cookies. This may impair your ability to use our website. The option to do this is usually found in your browser’s Options, Settings, or Preferences menu.

Changes to this Cookie Policy

In keeping with legal requirements, we may need to update Macular Society’s cookie policy occasionally. A recent example of this is the EU General Data Protection Regulation (or GDPR).

Cookie consent

By using our website, our social media pages (such as Facebook, Twitter, YouTube, and Instagram), subscribing to our services, and/or making a donation to us, you agree that, unless you disabled them within your internet browser, we can place the types of cookies set out below on your device and use that data in accordance with this Policy.

What types of cookies are there?

Broadly, there are 4 types of cookie:

  • Strictly necessary cookies. These are cookies that are essential to make a website work and enable features that users have specifically asked for. Without use of cookies, these features of the website could not operate.
  • Performance cookies. These cookies collect anonymous information about users for the purpose of assessing the performance of a website. Common uses include well-known web analytics tools such as Google Analytics.
  • Functionality cookies. These are cookies that automatically remember choices that users have previously made in order to improve their experience next time they visit a website. For example, where users select their preferred settings and layout.
  • Targeting or Advertising cookies. These cookies are similar to performance cookies, in that they collect information about users’ behaviour. However, this information is used at individual user level to advertise products and services to users on the basis of the behavioural information collected.

What Third Party cookies does the Macular Society website use?

In order for us to help understand how the Macular Society website is used and to improve website performance, we use a number of cookies to track usage. This list below contains of the main cookies set on the Macular Society website and for what purpose:

These are the cookies used on our site:

Performance CookiesPurpose
_utma / _utmb / _utmc / _utmzMacular Society uses Google Analytics to give us statistical data on the performance of our website. These cookies are placed by Google Analytics.
_hjCachedUserAttributesWe use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
_hjIncludedInSample

 

Functional CookiesPurpose
UserSettingThis cookie remembers a user’s colour and location preferences so that next time they use the site these are displayed rather than the sites default settings. The user colour preferences can be changed using the buttons on the header of the site and the location preferences can be changed by users clicking on ‘change location’ on the map that is displayed on the right-hand column of the homepage.
has_jsDetects whether Javascript is enabled or not.
webformKeeps track of forms that are being completed on the website.
SSESSUsed to keep track of logged in users.

 

Targeting and Advertising CookiesPurpose
_drt_
id
BCSI-CS-5B059C53EB35D97E ug
Macular Society sometimes use 3rd party agencies to advertise and bring traffic to certain parts of the site, for example where we have a specific campaign. These cookie are placed by one of our 3rd-party agencies to allow them to track the activities of visitors that have come to the site from their adverts.
_frProvided by Facebook, this pixel matches Facebook user profiles anonymously, enable retargeting on the Facebook platform, as well as the creation of lookalike audiences. This pixel allows Macular Society to analyse marketing efforts, and serve the most relevant advertising to the correct audience.

Google Analytics

Google Analytics is a product provided by Google which lets us measure the Macular Society website performance as well as the return on investment from our digital marketing, to ensure we are providing the best service for our users.

Find out more on the Google website

Google DoubleClick

DoubleClick is another product from Google which enables us to track our digital marketing activities, to ensure they are cost effective and provide a good return on investment.
These cookies are dual purpose:

  1. To track anonymised user data in order to see how particular elements of the website are performing so we can analyse our marketing activity effectiveness.
  2. Also used to serve different advertising to different users, as well as limiting the number of times an advert is shown

Find out more on the Google website

Facebook

Facebook is a social media platform used by both individuals and organisations or different brands. Macular Society is active on Facebook, and uses the platform to communicate to supporters through both unpaid and paid posts.

Find out more on the Facebook website

We use these third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the current legislation. These third parties are EU-U.S Privacy Shield compliant.

  1. Google for analytics and remarketing
  2. Facebook for remarketing

Analytics and remarketing

We use Google Analytics (GA) to track website user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records user data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address but Google does not grant us access to this. GA makes use of cookies, details of which can be found on Google’s developer guides. We use Google AdWords Remarketing to advertise trigger across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the TriggerApp website you have viewed by placing a cookie on your machine. The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

We also use the Facebook pixel to determine people who have visited our site and use this for remarketing purposes. Facebook Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you in relation to our the following purposes:

  • Fundraising via donations, lottery and events
  • Reach our members and existing supporters to communicate important messages

Disabling cookies on your internet browser will stop GA and Facebook from tracking any part of your visit to pages within this website.

Other cookies

Macular Society sometimes use 3rd party agencies to advertise and bring traffic to certain parts of the site, for example where we have a specific campaign. These cookie are placed by one of our 3rd-party agencies to allow them to track the activities of visitors that that have come to the site from their adverts.

Macular Society also sometimes use 3rd party agencies to survey traffic on the site. These cookie are placed by one of our 3rd-party agencies to help is monitor how visitors are using our website which helps improve user experience.

In addition, some of Macular Society’s website pages feature embedded content from third party websites, such as YouTube video content, Instagram and Twitter content, and/or Facebook. To keep informed of each third party's cookie policy, please visit the links below.

Third PartyCookie Policy Location
YouTubehttps://www.google.com/policies/technologies/types/
Twitterhttps://help.twitter.com/en/rules-and-policies/twitter-cookies
Instagramhttps://help.instagram.com/155833707900388