What are cookies?
Cookies are widely used tiny pieces of software (files) that are installed on a computer or mobile device via the browser (e.g. Microsoft Edge or Internet Explorer, Apple Safari, Google Chrome, or Firefox) when an individual visits a website.
Cookies allow websites to recognise that a user on an individual computer has previously visited the site. The cookies save some information about that user for when they access the site again in the future.
By using and browsing the Macular Society website, you consent to cookies being used in accordance with our policy. If you do not consent, you must turn off cookies or refrain from using the site.
By using our website, our social media pages (such as Facebook, Twitter, YouTube, and Instagram), subscribing to our services, and/or making a donation to us, you agree that, unless you disabled them within your internet browser, we can place the types of cookies set out below on your device and use that data in accordance with this Policy.
What types of cookies are there?
Broadly, there are 4 types of cookie:
- Performance cookies. These cookies collect anonymous information about users for the purpose of assessing the performance of a website. Common uses include well-known web analytics tools such as Google Analytics.
- Functionality cookies. These are cookies that automatically remember choices that users have previously made in order to improve their experience next time they visit a website. For example, where users select their preferred settings and layout.
- Targeting or Advertising cookies. These cookies are similar to performance cookies, in that they collect information about users’ behaviour. However, this information is used at individual user level to advertise products and services to users on the basis of the behavioural information collected.
What Third Party cookies does the Macular Society website use?
In order for us to help understand how the Macular Society website is used and to improve website performance, we use a number of cookies to track usage. This list below contains of the main cookies set on the Macular Society website and for what purpose:
These are the cookies used on our site:
|_utma / _utmb / _utmc / _utmz||Macular Society uses Google Analytics to give us statistical data on the performance of our website. These cookies are placed by Google Analytics.|
|UserSetting||This cookie remembers a user’s colour and location preferences so that next time they use the site these are displayed rather than the sites default settings. The user colour preferences can be changed using the buttons on the header of the site and the location preferences can be changed by users clicking on ‘change location’ on the map that is displayed on the right-hand column of the homepage.|
|webform||Keeps track of forms that are being completed on the website.|
|SSESS||Used to keep track of logged in users.|
|Targeting and Advertising Cookies||Purpose|
|Macular Society sometimes use 3rd party agencies to advertise and bring traffic to certain parts of the site, for example where we have a specific campaign. These cookie are placed by one of our 3rd-party agencies to allow them to track the activities of visitors that have come to the site from their adverts.|
|_fr||Provided by Facebook, this pixel matches Facebook user profiles anonymously, enable retargeting on the Facebook platform, as well as the creation of lookalike audiences. This pixel allows Macular Society to analyse marketing efforts, and serve the most relevant advertising to the correct audience.|
Google Analytics is a product provided by Google which lets us measure the Macular Society website performance as well as the return on investment from our digital marketing, to ensure we are providing the best service for our users.
DoubleClick is another product from Google which enables us to track our digital marketing activities, to ensure they are cost effective and provide a good return on investment.
These cookies are dual purpose:
- To track anonymised user data in order to see how particular elements of the website are performing so we can analyse our marketing activity effectiveness.
- Also used to serve different advertising to different users, as well as limiting the number of times an advert is shown
Facebook is a social media platform used by both individuals and organisations or different brands. Macular Society is active on Facebook, and uses the platform to communicate to supporters through both unpaid and paid posts.
We use these third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the current legislation. These third parties are EU-U.S Privacy Shield compliant.
Analytics and remarketing
We use Google Analytics (GA) to track website user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
We also use the Facebook pixel to determine people who have visited our site and use this for remarketing purposes. Facebook Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you in relation to our the following purposes:
- Fundraising via donations, lottery and events
- Reach our members and existing supporters to communicate important messages
Disabling cookies on your internet browser will stop GA and Facebook from tracking any part of your visit to pages within this website.
Macular Society sometimes use 3rd party agencies to advertise and bring traffic to certain parts of the site, for example where we have a specific campaign. These cookie are placed by one of our 3rd-party agencies to allow them to track the activities of visitors that that have come to the site from their adverts.
Macular Society also sometimes use 3rd party agencies to survey traffic on the site. These cookie are placed by one of our 3rd-party agencies to help is monitor how visitors are using our website which helps improve user experience.