Our strategy

Our eye sight is precious. People fear sight loss more than serious illnesses like diabetes or the loss of a limb. The cost of sight loss to individuals and to society as a whole is vast. Yet eye research is a low priority and as a result is shockingly underfunded.

It is our duty and responsibility to work to find a cure for macular disease. 

Our vision is to end macular disease.

Our mission is beating the fear and isolation of macular disease by funding world-class research and providing the best advice and support.

Why should I care?

Nearly 1.5m people in the UK have a macular condition. Most, nearly 700,000, have age-related macular degeneration (AMD). AMD is the biggest cause of visual impairment in the developed world and the third biggest globally with an expected 20m people with macular sight loss by 2040.

Macular disease is devastating. It is associated with an increased risk of falls, social isolation, depression and suicidal feelings. Children struggle at school, often enduring years of problems before getting the right support. Working age people face unemployment and poverty.

Macular disease is a vast and growing public health issue. But, inexplicably, vision is not a high priority for public health leaders or medical research funders. Barely one fifth of one percent of UK public funding of medical research is spent on the most common cause of eye disease, macular disease. There is exciting and promising research work in progress, but it needs more funding.

What are we going to do about it?

Finding a cure

We will be the largest funder of eye research in the sight loss sector and be known for our commitment to finding a cure for macular disease. We will fund c. £6m of internationally important research per annum by 2023.

The best advice and support

Good information, advice and support helps people with macular disease and their families cope with such a frightening diagnosis. We will expand our services – face to face, telephone, digital and our membership – so that no one has to face macular disease alone.

Vision matters

Everyone in the UK will know what their macula is and understand how to protect their vision. Eye health checks will be routine for most families. Health policy makers will understand the significance of eye health and the importance of prioritising macular disease.

How we’ll do it

Read more about the steps we’re taking to Beat Macular Disease, and meet some of the people who inspire us, in our 2019-23 Strategy (see below).


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Strategy 2019-2023 (PDF 7.8MB)

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